BIZCHINA / Overseas Investment
Starwood to double China hotels on tourism
(Bloomberg)
Updated: 2006-09-26 14:31
Starwood Hotels & Resorts Worldwide Inc, the third largest US hotel
operator, plans to almost double its properties in Greater China in the
next four years as the region attracts more tourists from overseas.
The company aims to have 100 hotels in Chinese mainland, Hong Kong and
Taiwan by 2010, from 57 now. Starwood Asia-Pacific vice-president Qian
Jin said at a press conference in Shanghai Monday that of the current
number, 27 were under construction.
The operator of Westin and Sheraton hotels is expanding in Asia, where
international tourist visitors are growing at more than twice the pace of
that to the United States or Europe. Rising incomes and economic growth
in China are also supporting domestic leisure and business tourism in the
world's fastest growing major economy.
"We have seen double-digit growth in China sales and we expect this
market to grow by that rate in the coming years,'' Qian said, without
giving sales figures.
The number of international tourist visits to Asia rose 7.5 percent in
the first four months this year, against 2.7 percent for North America
and 2.5 percent for Europe, according to the World Tourism Organisation.
Visitor arrivals in China rose 10 percent last year, data from the China
National Tourism Administration show.
(For more biz stories, please visit Industry Updates)
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